AVST News

Enterprises Adopt Unified Communications Strategies To Gain Competitive Edge

AVST Addresses How Businesses Can Effectively Migrate Toward Unified Communications for the Workplace

Foothill Ranch, Calif., December 15, 2004 – When it comes to workplace communications in the 21st Century, employees have more ways than ever to stay in touch—from desk phones, mobile phones, pagers and PDAs to, email, instant messaging, faxes and Web conferencing. While all these technologies allow for greater access and mobility, the increased onslaught of communication requests and messages, and the expectation of an immediate response, can be overwhelming for users, IT personnel and enterprise infrastructures.  That is why many corporations are migrating toward second generation enterprise communications systems (ECS) that provide converged technologies and unified communications feature sets.

Today there are more avenues open to reach workers than ever before.  Whether by desk phone, cell phone, pager, email, voice mail or fax, people use any and all methods available to track down an intended recipient.  With hundreds of messages flooding the inbox each day, managing messages has become a daunting task for employees and a time-consuming financial drain for businesses.  It is no longer acceptable to be unavailable or to be slow to respond to messages.  With the latest real-time communications capabilities, a reply is expected almost immediately by customers, clients, partners and other employees. Not responding quickly could result in missing an important business opportunity or cultivating a perception that a person is unresponsive.

Across every occupation and industry, effectively dealing with the increasing communications barrage is a serious business issue. Unfortunately, legacy communications infrastructures can no longer handle the way businesses need to communicate.  As the workforce has become increasingly mobile, work no longer equates to going to the office.  

The problem is that each communications technology typically sits in its own silo—unable to integrate with the others.  Instead of accessing one application or dialing one number to send and receive communications or get all voice and data messages, today’s employees are logging into multiple systems, dialing several numbers and accessing messages on more than one device.

The convergence of these systems has driven enterprises to an important transition point in the evolution of their communications systems. In order to handle current communications needs, many corporations are making the move to second generation (2G) enterprise communications systems that include unified communications and unified messaging capabilities as part of their feature set.

Moving to a 2G enterprise communications solution doesn’t necessarily mean ripping out current phone systems and jumping headfirst into the new world of IP telephony. According to Applied Voice & Speech Technologies Inc. (AVST), a leading provider of unified communications for the enterprise market, the key point to remember is that the ideal 2G solution will let a company evolve at its own pace.

“An effective UC solution allows the IT manager to layer a single second-generation solution across all existing office locations and phone switches—IP and legacy,” explains AVST’s President and CEO Hardy Myers. “This reduces the management burden, provides all users with a consistent set of productivity-enhancing services and presents callers with a unified company image.“

Giving its customers a single, consistent corporate “face” was one of the key reasons why global law firm Weil, Gotshal and Manges switched from an Octel voice mail system to CallXpress, a robust 2G unified communications solution from AVST.

“We have 18 offices spread all over the world,” says Randy Burkart, director of IS programs for Weil, Gotshal and Manges.  “It’s very important that our callers have a similar experience whether they call our office in Boston or Shanghai.  We also have a certain percentage of mobile users that move from office to office.  It really helps if the phone system at the remote office works the same as the one at home.”

“Lawyers are essentially relationship managers,” Burkart continues. “They live on email and phone calls.  If our accounting system dies, they can live without it for a few days, but if we have email or voice mail problems, their eyes are popping out within 30 seconds.”

After implementing AVST’s CallXpress solution at Weil, Gotshal and Manges, Randy Burkart understands the importance of an easy-to-manage solution with a robust feature set. “The most important thing for us is CallXpress’s incredible reliability,” said Burkart. “We don’t have a tolerant user community when it comes to an unreliable product. They expect it to work 24 hours a day, 7 days a week.  Fortunately it’s a very solid platform.  We’re very pleased with CallXpress, and we’re absolutely convinced that we made the right decision.”

About AVST

With more than 35 years of continuous innovation, Applied Voice & Speech Technologies, Inc. (AVST) is a trusted developer of software-based, enterprise-class Unified Communications (UC) solutions.

Our mission is to design, deliver and support communications solutions that transform the productivity of individual workers, teams and enterprises while leveraging the value of their existing and evolving IT infrastructure.

Thousands of businesses worldwide rely on AVST's advanced voice, mobility, team communications and business process UC solutions to meet their mission-critical communications requirements. The world-class interoperability and flexibility of AVST's UC platform provides a future-proofed bridge to their digital future.

Headquartered in Orange County, California, AVST maintains facilities in Seattle, Washington, Victoria B.C., Canada, the United Kingdom, and has remote sales offices throughout the United States. AVST's UC solutions are sold and supported worldwide by an extensive network of resellers and OEM partners. To learn more about AVST, our products and partners, please visit www.avst.com or you can follow us at Twitter, Facebook or LinkedIn.

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