AVST News

AVST and Altura Communication Solutions Expand Relationship with Innovative Marketing Programs

FOOTHILL RANCH, Calif., September 21, 2005 – Applied Voice & Speech Technologies, Inc. (AVST), a leading provider of unified communications solutions, today announced an expanded strategic reseller relationship with Altura Communication Solutions (Altura) to offer innovative co-marketing programs to new and existing customers.  Through a variety of integrated marketing programs, including promotional campaigns and a series of webinars, the companies will extend their reach into Altura’s installed base of first-generation call processing and voice messaging users to provide educational content about the technology options available as they adopt next-generation solutions.  The marketing programs are designed to communicate the advantages of a developing a long-term unified communications strategy and highlight the world class product portfolio Altura supports, including AVST’s CallXpress® solution, that can make that strategy a reality.

A nationwide telecommunications services and solutions company, Altura sells and services converged solutions tailored to more than 6,000 businesses and organizations through more than thirty locations nationwide.  An AVST strategic partner since 1997, Altura was AVST’s highest producing partner for North America in 2004.  The company has a large established base of first generation call processing and voice messaging users who are eager to learn more about migrating from their legacy-based systems to more powerful, robust second generation unified communications products.

“CallXpress is a perfect fit for these users because it provides cutting-edge communications features and capabilities that are easy to install and support for the reseller and easy to use by the customer,” said AVST’s Vice President of Marketing, Denny Michael.  “Our goal with Altura is to educate first-generation users about their options as they consider purchasing a next-generation solution.  Through a new set of co-marketing programs with Altura, we are providing these end users with the assurance that they can protect their legacy investments and economically implement their communications strategy in stages over time.”  

According to Michael, Altura’s customer base is made up of a variety of vertical markets including education, government, real estate and healthcare – all of which are perfect candidates for AVST’s powerful CallXpress unified communications product line.  

Altura maintains that the CallXpress product line is attractive to its customers because it allows them to build on existing communications infrastructure investments.  “As a best-of-breed solutions provider, Altura looks to AVST as a long-term communications technology partner,” said Mark Izumi, Altura’s director of sales and marketing. “AVST’s unified communications solutions provide us with the ability to deliver a solution set that can evolve over time as the communication requirements of our customers change.”  

Altura customers using AVST products include Long & Foster Real Estate and John Carroll University.

About Altura
Headquartered in Anaheim, Calif., Altura Communication Solutions sells and services a variety of products, including voice over IP switching systems, unified communication systems, contact centers, multimedia conferencing systems, network and system management tools and data switching and routing products.  The company has nationwide service capabilities and an enterprise customer base of more than 2,500 companies in the financial, education, healthcare and government markets.  Altura is owned by Platinum Equity.

About AVST

With more than 35 years of continuous innovation, Applied Voice & Speech Technologies, Inc. (AVST) is a trusted developer of software-based, enterprise-class Unified Communications (UC) solutions.

Our mission is to design, deliver and support communications solutions that transform the productivity of individual workers, teams and enterprises while leveraging the value of their existing and evolving IT infrastructure.

Thousands of businesses worldwide rely on AVST's advanced voice, mobility, team communications and business process UC solutions to meet their mission-critical communications requirements. The world-class interoperability and flexibility of AVST's UC platform provides a future-proofed bridge to their digital future.

Headquartered in Orange County, California, AVST maintains facilities in Seattle, Washington, Victoria B.C., Canada, the United Kingdom, and has remote sales offices throughout the United States. AVST's UC solutions are sold and supported worldwide by an extensive network of resellers and OEM partners. To learn more about AVST, our products and partners, please visit www.avst.com or you can follow us at Twitter, Facebook or LinkedIn.

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